Madrid based designer /
I'm Olena, a passionate designer.
My passion is whole cycle product development and . I worked with FMCG and quick commerce companies.
My strongest soft skills are my curiosity and adventurism, which allow me to take advantage of opportunities that others may miss. I am able to work well under pressure and have never missed a deadline, even when worked from
a bomb shelter.
I have a BA degree in journalism and mass communication and master in design and Art Direction. Currently, I work as senior Graphic Designer in Leo Burnett (Publicis Group)
Freelance work is my guilty pleasure,
as I feel involved in supporting small businesses and helping people to make their dreams come true. Worked with various NGOs and businesses worldwide, providing my design services.
Creating visual designs for print, digital, and social media campaigns, including advertisements, brochures, posters, and websites. Collaborating with the creative team including copywriters, art directors, and account managers to ensure that projects are completed on time and to the highest standard. Providing feedback and guidance to junior designers, as needed.
Worked with :
Mondelez (Milka, Oreo, Barni, Lux, Tuc)
09.2021 - present
During my time as a graphic designer, my responsibilities extended beyond the
scope of my role. In addition to designing graphics, I took on the role of a Product
designer and spearheaded the development
of the brand concept.
02.2021 - 09.2021
During my online internship at P&G Baby Care marketing department, my primary responsibilities were to create promotional print and digital materials adhering to strict guidelines. I worked on multiple projects during my internship, including designing brochures, flyers, banners, posters, and social media posts.
02/2021 - 05/2021
Vegan ready to eat meals project created by enthusiasts from Texas. The client’s requested to create an identity that represents her lifestyle and philosophy
and step away from common vegan symbols. She wanted to see the flow
of energy in plant food and to cover yoga and chakra themes.
As part of this role, I analyzed the market and identified areas for improvement.
I implemented additional features such as
community activity to enhance the brand's
presence and increase awareness. I also developed the narrative
structure and action plan for both the brand and virtual character (brand assistant).