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Ava Beauvais

Client: 

Georgian brand that wants to sell worldwide mulberry silk linens. They created a character, Ava Beauvais that they wanted to make alive as a virtual brand creator.

What do we need?

Silk linens aren't widely known as part of beauty routine. Since ancient times silk has been using as a supplement for healthy hair and clean skin. We need to create an identity that represents the core values of the brand, Create not only a silk linen brand but a supportive and tolerant safe space for women.

Who is Ava?

Clients' vision

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Whishes have power

Hello, I'm Ava. Ava Beauvais - 26 years old. 

I'm French but my name is not traditional for French women. My parents were obsessed with American movies of the '50s and so I got the name of a famous Hollywood star. 

My life started in the French city of Saint-Nazaire, a city of fishermen and shipbuilders. Saint-Nazaire is bordered by the Atlantic Ocean. I was smitten with the vastness of the

 

Analysis

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The narrative structure of character:

"Ava" is not the main character in the brand storyline. She is a confidant/ friend who supports the protagonist (customer) through the transformation.

Key characteristics: supportive, friendly, loyal.
The archetype of caregiver. Ava is not as same as her brand, she represents the collective image of a pen pal that travels around the world, sends warm postcards, and presents. 

Area of influencing: communication with clients.
out-shopping activity, personal blog.

The narrative structure of brand:

Apart from the characteristics, that "Ava" has as
a virtual owner, the brand represents a Sage. 

Key characteristics: wisdom, patience,
open-minded, supportive

Area of influencing:
shop assisting, inform, educate and guide consumer, expert blog. 

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Visual  Style

Colors / Symbols

Color pairs and apricot jam

ocean air

cherry liqueur

paper

night sky

silk

and

dandelion

apricot jam

Visual leitmotif:
Travel, typewriter font, mail post aesthetic, siling

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Logo

Simplified to facilitate the identification of the customer and brand. 

Symbols of dandelion that the character identified herself with.

Closed eyes as the image of dream and joy.

Illustrations

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Tbilisi

Paris

Saint- Nazaire

Package

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Action Plan

Mood

Preparing: Instagram/ facebok personal account for Ava. Lifestyle/ travel photos/ audience 400-500 folowers. 

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  • Pen Pal project announcing. 

  • Collecting and grouping participants info

  • Launching the pay pal project.

  • Offline meetings

  • RRSS of project for participants

Ava's Action

Ava's Action

Ava's Action

Community

  • General popularization of silk beauty products

  • Speading the series of illustration with brand symbol through RRSS

  • Subscription to beauty expert tips newsletter

Ava's Action

Brand Action

  • Creating a set of illustrations and postcards for every new collection/ season.

  • Offline pop-up store.

Brand Action

Awarness

Sales

  • Launching of beauty expert Instagram prof.

  • Online shop launching. Announcement on
    Ava's inst.

  • First linens collections,
     

  • Special bundle with presents and collectible post cards

RRSS 

  • working with mictoinfluencers in Inst/ Tik Tok.

  • New products launching such as sleep mask,
    gloves etc

Ava's Action

Brand Action

Brand Action

Pre Launch

Launch

Regular

 

Who is Ava?

Clients' vision

Hello, I'm Ava. Ava Beauvais - 26 years old. 

I'm French but my name is not traditional for French women. My parents were obsessed with American movies of the '50s and so I got the name of a famous Hollywood star. 

My life started in the French city of Saint-Nazaire, a city of fishermen and shipbuilders. Saint-Nazaire is bordered by the Atlantic Ocean. I was smitten with the vastness of the 
of the ocean from early childhood. I would often go to the shore, close my eyes, take a deep breath of the ocean air, and dream of my ship, which would definitely have scarlet sails and by which I would travel all over the world.

 

I had another game. I was looking for dandelions. Dandelion was the most magical plant for me because it could fly anywhere. I was freeing dandelion so that it flies far away to other countries. I even imagined that I was one of its particles and that I was Gone with the Wind, towards the unknown, towards the new.
 

 I tried to make wine from my dandelions as a child. However, my favorite beverage has always been cherry liqueur. I always have homemade cherry liqueur and whenever I feel sad or empty
 

I am told that I have a warm personality. What they don't know is that it's all the merit of apricot jam and coffee. Which my mother would often bring me to bed for breakfast when I am back home.
 

As a student, I left for Paris. I settled on Faubourg-Saint-Martin Street and enrolled at Sorbonne University, Faculty of Arts and Humanities. I spent 4 years studying, endless intellectual competitions and playing in social theater. Then I just decided to fulfill my dream. I became the dandelion of my childhood and flew away. The farther I went, the closer I got to myself. The more distant my journey was, the better I got to know myself, the more I learned about self-care and self-love.
 

So, one day, Saint-Nazaire dandelion landed carefully and airily in Tbilisi. Dandelion’s heart was beating very fast. I knew that endless adventures had taught me how to love myself, and that was already enough for happiness.

 

I'm Ava. French Ava with a non-French name and an open heart. Nice to meet you!