BEGIN YOUR AGAPE
What do we need?
Create the concept of perfumes for Dries Van Noten, Considering the isolation that happened to thousands during the pandemic. We are creating the product to retain mental stability and support those who were left alone.
Dries Van Noten is a Belgian designer who always stays away from trends. He doesn't use influencers or advertises his collections, Their goal to create ready-to-wear clothes, that welcome to mix with vintage or mass market.
What is OKON?
The origin of Okon is African-Efik. The name's meaning is born at night.
Okon is the concept of perfume that was created for Dries Van Noten. Perfume has notes of spices, amber, and wood. It reminds the scent of balm or Indian incense, that usually used for rituals.
Begin your Agape
Agape is inevitable "God" love and Okon is a night perfume that is recommended to use directly after showering as a ritual before sleep. Its' scent provokes a deep dream. Okon breaks the stereotype that perfumes should be used only as public accessorize. This is a perfume for self-love and solo dates.
Red throbbing circle that appears when you close your eyes
The ritual begins with package:
Destroying the package is stress-relieving action, That symbolizes the begging of the ritual.
The outer package is a hard shell made of a mix of clay and sand.
The inner package is fragile glass.
Destroying the package releasing red send as a metaphor to releasing yourself.
PROMO VIDEO CONCEPT